i want get you as a generalist like this, what do you think this told you, what surprised you about this poll? >> well, it reinforced what i have suspected all along which is that the business model at the far right is predicated on fear. that they scare the crap out of people, there's never any accountability. for some reason, chris, people don't remember six months later that they were told there was another catastrophe looming and therefore hold those members of the media accountable. they still stay tuned in, whether it was talk radio or fox or some other oracle on the right. >> yeah, it's almost like an addiction to being afraid. let me ask you, professor, help me out on this. what did you decide that you learned here? is it just the person doing this kind of clinical study, what do you think was surprising in terms of brain soup here, different brain soup, the way people's brains work, right and left? >> there's something of asymmetry. both sides do tend to believe in conspiracy theories.